Branding
Atlantic Bateaux Piriac
2024
Branding
A logo has to be tested.
Like a car: crash test included.
Test 1 / 4
Giant size.
On a building, a truck, a jersey. Up close, it can't lose a thing.
Test 2 / 4
Tiny size.
Sixteen pixels in a browser tab, two centimetres on a label. It has to stay itself.
Test 3 / 4
No colour.
Printed in black on a receipt, photocopied, stamped. No excuses.
Test 4 / 4
In a flash.
Glimpsed on a billboard at 70 mph. You have less than a second to recognise it.
Verdict:
ours pass every test.
Our branding work
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