1.7 s

That's the average time people give a piece of content while scrolling on their phone.

Source: Facebook IQ, “Capturing Attention in Feed”, 2016.

A poster, a menu, a visual:

it all happens before the clock runs out.

0.3 s

We see you.

A colour, a contrast, a shape that stops the thumb.

1 s

We get you.

One message, an obvious hierarchy: product, offer, brand.

1.7 s

We're hungry.

The craving is there. The rest is the walk to the counter.

And your visuals, how long do they hold attention?

Give us 1.7 seconds.

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