Graphic design
Gomu Californian
2026
Graphic design
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Gomu — posters
Four poster campaigns for Gomu restaurants, four worlds
Gomu's restaurants move from one highlight to the next: the 24 Hours of Le Mans, a new Bubble Waffle for summer, a campaign around Korean culture and a jalapeño-spiced range. Each time, a poster that keeps the brand's Asian DNA while creating a world of its own.
The process
- Art direction
- Poster campaigns
- Retouching
- Variations
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01
Brief
A highlight, a product or a menu to push, and a launch date.
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02
Art direction
One world per campaign: Tokyo Drift, summer freshness, Korean culture, chilli.
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03
Composition
Products up front, offers easy to read, the brand always visible.
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04
Variations
Product retouching, then restaurant and social media formats.
The 24 Hours of Le Mans, Tokyo Drift style.
The Bubble Waffle: a summer product, summer colours.
Korean Gomu: Korean culture around the three flagship products.
Jalapeño: new flavours, a spicy campaign.
The series 5 visuals
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