Graphic design
Gomu — posters
2025
Graphic design
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Gomu Californian
An American-style burger range, showcased with a retro look
Gomu's Californian range is a menu of US-inspired burgers: simple, affordable products that pack a serious punch. The whole campaign showcases them with a retro American style.
The process
- Art direction
- Poster campaign
- Variations
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01
Brief
Launching a new range and making it desirable at first glance.
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02
Art direction
A retro American world: generous type, bold colours.
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03
Design
One poster per burger, and a collection poster for the whole range.
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04
Variations
Restaurant and social media formats for the whole campaign.
The whole range on a single poster.
One poster per burger, in the same retro world.
The series 6 visuals
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