Branding

Atlantic Bateaux Piriac

Refreshing a fifteen-year-old logo without losing what made its story

Atlantic Bateaux is a boating company based in Piriac. Its logo was fifteen years old: it needed modernising while keeping the boat drawing from the old version, rethought more simply and rolled out across several media.

Client: Atlantic Bateaux
Made by: Frostbird
Date: 2024

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The process

Logo redesign
Visual identity
Variations

01
Brief

Understanding the company's history and what the old logo meant to it.
02
Research

Keeping the boat as the common thread and looking for a cleaner shape, readable from afar.
03
Design

A crisp pictogram paired with a name in solid capitals, designed for signage.
04
Variations

Black, white and silver versions for every background and every medium.