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Branding

Rooster

A rotisserie chicken brand that owns its U-turn

Rooster is a rotisserie chicken restaurant brand. The goal: a strong visual identity that breaks away from the usual chicken codes (warm colours) and fully owns this change of direction.

Client
Rooster
Made by
Frostbird
Date
2026
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The process

  • Logo design
  • Visual identity
  • Colour palette
  1. 01

    Brief

    Spotting the industry's codes, the better to move away from them.

  2. 02

    Research

    Electric purple instead of the expected reds and yellows.

  3. 03

    Design

    A name in massive capitals, with a flame-shaped S for the grill.

  4. 04

    Variations

    Logotype, pictogram and tone-on-tone versions for every medium.

Rooster

Purple replaces the warm colours: you can't mistake Rooster.

Rooster

The flame S also works on its own, as a pictogram.

The series 6 visuals

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