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Branding

Spike

A committed football brand, from the logo to the launch campaign

Spike is a brand created from scratch for a graphic design graduation project: a sportswear maker, focused on football, that makes its products from recycled plastic. The project covers the whole brand: the name, the logo, the visual identity, then a launch campaign with a poster and a motion design film.

Client
Spike (graduation project)
Made by
Frostbird
Date
2021 – 2022
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The process

  • Naming
  • Logo design
  • Visual identity
  • Poster
  • Motion design
  1. 01

    Positioning

    A football kit maker giving a second life to plastic recovered from the ocean.

  2. 02

    Logo & identity

    An S made of two curves answering each other: the movement of the game and the recycling loop.

  3. 03

    Poster

    A drowning boot, to make you feel the weight of plastic and what the brand stands for.

  4. 04

    Motion design

    A film that follows the material, from a bottle in the sea to the finished boot.

Spike

An S in two curves: the movement of the game and the recycling loop.

Spike

The brand in context, on the products.

Spike

The launch poster: the last air bubbles of a drowning boot.

Spike

The motion design: it all starts with a bottle in the sea.

The film

The series 9 visuals

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