Branding

Happy Propaganda

The identity of a communications agency, with an eye and a heart inside

Happy Propaganda is a communications agency that wanted a strong, confident visual identity. Its brief fitted in one sentence: an eye, with a heart inside.

Client: Happy Propaganda
Made by: Frostbird
Date: 2026

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The process

Logo design
Visual identity
Variations

01
Brief

Starting from the image the agency had in mind: an eye that looks, a heart that feels.
02
Research

A deliberately raw line, almost hand-drawn, far from overly polished logos.
03
Design

A horned eye sheltering a heart, and a free-hand “happy”.
04
Variations

Red, dark, white and monochrome: the same energy on every background.