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Oh Damned

A soft, comforting art direction for a new Parisian cookie brand

Oh Damned is a new cookie brand in Paris. It wanted a simple, clean and comforting art direction that appeals to younger customers as much as to older sweet tooths, with a real feeling of softness and comfort.

Client
Oh Damned
Made by
Frostbird
Date
2026
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The process

  • Logo design
  • Art direction
  • Colour palette
  1. 01

    Brief

    Setting the tone: indulgent, soft, and welcoming to all ages.

  2. 02

    Research

    Rounded shapes and warm browns, like cookie dough.

  3. 03

    Design

    A simply drawn cookie and a name in generous letters.

  4. 04

    Variations

    Brown, cream, dark: a palette that makes you want to take a bite.

Oh Damned

Round letters and a simply drawn cookie.

Oh Damned

A palette of browns and cream, soft and indulgent.

The series 6 visuals

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