Branding
Atlantic Bateaux Piriac
2024
Branding
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Le Charles
A cockroach and a unicorn for the logo of a new bar-restaurant near Nantes
Le Charles is a bar-restaurant on the outskirts of Nantes. For its opening, it needed a logo featuring two unexpected animals: a cockroach and a unicorn.
The process
- Logo design
- Illustration
- Mock-ups
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01
Brief
Getting the place's sense of humour and the meaning of this unlikely duo.
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02
Research
Fitting both animals into a single silhouette.
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03
Design
A coiled unicorn that looks like an emblem, with its cockroach well hidden.
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04
Variations
Mock-ups for the sign and the bar's materials.
A unicorn as an emblem… and a cockroach for those who look closely.
The logo in context, ready for the sign.
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