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Branding

First Touch

A steady yet dynamic logo for an agency representing football players

First Touch is an agency that represents football players, men and women. It wanted a steady yet dynamic logo with the codes of a sports logo, in two versions: one light and simple, one more elaborate.

Client
First Touch
Made by
Frostbird
Date
2025
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The process

  • Logo design
  • Visual identity
  • Variations
  1. 01

    Brief

    Understanding what an agent does and what the players they represent expect.

  2. 02

    Research

    Interlocking initials and a slant that suggests speed.

  3. 03

    Design

    A geometric FT monogram, as solid as a crest.

  4. 04

    Variations

    A light, understated version, and a gradient version for social media.

First Touch

The elaborate gradient version, for social media.

First Touch

The light, simple version, for the agency's documents.

The series 3 visuals

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