Back
FR/EN
Graphic design

French league

Visuals to present the new Ligue 1 season

These visuals present the new Ligue 1 McDonald's season. They capture the identity of the clubs and their cities through colours, players and visual references.

Client
Personal project
Made by
Frostbird
Date
2025
↓

The process

  • Social media visuals
  • Art direction
  • Retouching
  1. 01

    Idea

    Presenting the season through what makes each club unique.

  2. 02

    Research

    Colours, players, landmarks and references specific to each city.

  3. 03

    Design

    Rich compositions where every detail points back to the club.

  4. 04

    Variations

    A consistent series, designed for social media.

French league

Each club told through its colours and references.

French league

Visual nods to each city's identity.

The series 4 visuals

More projects